Caboolture 
So you’ve decided it’s time for you to sell one of your most valuable assets and need to get the best result possible. The next big decision is for you to either take it to auction or place it as an open listing.
This article highlights the benefits of taking your home to auction including creating competition in the market, having a set end date and unconditional contracts.
Creating competition
Auctions create a competitive bidding environment and have the ability to establish an emotional connection between the property and the purchaser in a short period of time. This may increase a home’s value, and help achieve a premium result.
“As a licensed Auctioneer, I love the excitement of selling homes at auction. You can feel a buzz in the air as bidders get ready to raise their paddles in anticipation of placing the winning bid,” said Leigh Chippendale, Principal and Auctioneer at Professionals Caboolture/Morayfield.
Having a set end date
Listing a property for auction allows the seller to have a set date, creating a sense of urgency for prospective buyers to be organised for auction day. Leigh said, “If a buyer inspects the property just seven days prior to auction day then they only have seven days to be ready, with inspections and finances in place in order to make a bid”.
Setting a date also creates a structured selling plan in which to achieve a sale either prior to auction, at auction or post auction.
It gives the vendor and agency clarity on their roles in the selling process and also ensures they are prepared for all open for inspections and the auction.
Attracting more potential buyers
Taking a home to auction can help you attract more buyers through the open for inspections and more bidders registering at the auction.
Interested buyers may stretch themselves under a competitive environment to buy their dream home.
Get the most from your marketing
When selling your home there will always be an investment in marketing. A high impact marketing campaign, usually condensed between 21 – 28 days, gives you the opportunity to attract the maximum amount of purchasers in a minimum amount of time.
It also gives buyers more of a chance to see the advertisement, recognize it, and develop an immediate emotional connection between the property and themselves as a buyer.
An auction helps to create a high impact marketing campaign for your property. You never get a second chance to make a first impression.
Reduce days on market
Taking a property to auction will ultimately reduce the number of days it is on the market. It creates a competitive environment where bidders can compete for your home and as a seller there is no doubt that this is the best way to sell your property.
When bidders see there competition, there can be a sense of urgency to see who can win the property first.
Unconditional contract
“Importunately, auction gives you an immediate unconditional contract. Once the hammer falls a buyer is bound to the contract and the property is SOLD,” Leigh said.
A huge selling point is that an auction provides the seller with clarity in regards to the sale. With no cooling-off period, an auction is a fast and efficient way to sell your home.
At Professionals Caboolture/Morayfield we are happy to work with you and consider the best option to suit your personal requirements.
